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Wine Marketing

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Management number 231949931 Release Date 2026/06/18 List Price $22.06 Model Number 231949931
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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. Read more

ASIN B0B5FLH183
XRay Not Enabled
ISBN13 978-1136348792
Edition 1st
Language English
File size 22.2 MB
Page Flip Enabled
Publisher Routledge
Word Wise Enabled
Print length 360 pages
Accessibility Learn more
Publication date October 25, 2007
Enhanced typesetting Enabled

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